This rise in the popularity of live streaming is something that not many people saw coming. Twitch's business model works because of its close-knit communities, which are composed of like-minded individuals who are passionate about topics such as a particular video game. In 2020, Twitch users spent over one trillion minutes watching videos on the platform, which is a testament to its popularity.
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What is twitch?
Twitch is an American video live-streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv.Content on the site can be viewed either live or via video on demand.
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