Vevo’s primary platform for video distribution is YouTube. Vevo works closely with artists and record labels to ensure that their music videos are presented in the best possible quality, often featuring high production values and professional visual aesthetics.

While Vevo initially operated as a separate website, it later shifted its primary distribution to YouTube, where official Vevo channels were established for individual artists and record labels. These channels feature the artist’s music videos, live performances interviews and other related content.
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